Prominent New England Siemens VAR Launches Fresh New Face for the Business to Better Convey Long-standing Core Values
Portland, ME, August 28, 2018: LMGI, a Siemens PLM reseller partner, consultant, and technology expert for manufacturers across New England, today introduced the company's new branding, including a new logo, website, and a refined message. The rebranding reflects both the evolution and growth of the company as well as its vision for the future.
Since 1999, LMGI has been delivering world-class technology solutions combined with years of industry expertise and extensive product knowledge. LMGI helps small-to-mid-sized manufacturers adopt and succeed with world-class Siemens PLM and CAD/CAM/CAE software solutions.
The company’s core values are the foundation for both the visual elements of the brand as well as the messaging. Those core values are:
- RELATIONSHIPS ABOVE ALL ELSE: as a trusted advisor, LMGI puts customer interests first.
- GENUINE INTEGRITY: LMGI operates with honesty, transparency, authenticity, and sincerity.
- KNOWLEDGE: LMGI consultants have first-hand industry experience and decades of Siemens Product Lifecycle Management (PLM) software expertise.
- COMMITMENT TO THE PERFECT FIT: LMGI consciously fits right-sized technology solutions to each customer by understanding their businesses from the inside out.
"Our brand transformation better represents where the company is today — as well as our vision for the future — as we continue creating customers for life,” said Rick Loring, LMGI President. “Our core values have always put our customers and manufacturer partners first. Now our branding better conveys the values we live by daily.”
The LMGI name, originally the initials of the founders, now stands for “Lifecycle Management” (the future of manufacturing technology) and “Genuine Integrity” (how LMGI puts customers first).
The typeface in the new LMGI logo was chosen to represent the continued evolution of technology and the lifecycle of product design. The logo icon has four corners that represent the four core values as well as LMGI’s commitment to helping manufacturers prepare for the future of design and product development.
The new LMGI website is not only a source of company and Siemens product information, it will become a repository of technical how-to information as its new blog and upcoming video library expand. The ultimate goal is to assist visitors that are looking for solutions or advice on the use of Siemens PLM solutions and the latest in industry innovations.
While the brand, logo, and website have changed to better represent what the company is today, LMGI has been innovating and supporting the ever-evolving world of PLM and PDM for nearly 20 years. The LMGI team challenges the status quo by continuously researching what customers need to more efficiently and cost effectively design and manufacture better products. LMGI not only helps clients select the right software, they also help them implement it to extract its full potential throughout the product lifecycle, saving customers time and reducing operations costs.
"It has never been a more exciting time than now at LMGI,” adds Loring. “This new branding better reflects our enthusiasm, customer focus, and support for partner technologies.”
LMGI was founded in 1996 to help small-to-mid-sized manufacturers across New England adopt and succeed with world-class Siemens PLM and CAD/CAM/CAE software solutions. We build relationships with our customers to help them better design and build products by challenging the status quo and leveraging our decades of software and industry expertise. www.lmgi.us
Siemens and the Siemens logo are registered trademarks or trademarks of Siemens AG and/or its subsidiaries and/or affiliates in the USA and/or other countries.